Hey, I’m Linnea.

A brand + marketing strategist passionate about moving: brands forward, ideas into action + consumers into loyalists.

With over a decade of global experience across the athletic and entertainment industries, my strength lies in transforming complexity into cohesion + creative into action. Leading global go-to-market on New Balance’s brand marketing team, I developed campaigns and processes that drove record success across international markets + channels. From billions of impressions, to double-digit sales lifts, to securing buys from the likes of Amazon, JD Sports + Foot Locker, I know content that converts.

Backed by an MBA, I’m equally comfortable leading teams + partnering with the C-suite as I am getting hands-on during production. Whether you’re looking to evolve your go-to-market discipline, build authentic ambassador-led campaigns, or earn consumer trust through consistent creative, I help you craft the strategy, storytelling + systems that move people + performance.

I partner with businesses across lifestyle, fitness, wellness + travel who believe betterment is more than a buzzword.

A few big wins

  • We Got Now

    New Balance | 2023 - 2024

    A multi-year global brand campaign featuring world-renowned athletes + entertainers, We Got Now generated over 6 billion impressions in 2024 alone. Commercial shoots delivered adaptable video for global broadcast + stills for digital channels, while close coordination across brand + product strategy helped drive sell-through of featured product.

  • Global Sports Mentoring Program

    U.S. Department of State | 2023 - 2024

    Selected to mentor a three-time Olympian from Bolivia as part of a global exchange empowering women + girls through sport. This program connects international emerging leaders with American sports executives in a public-private partnership with espnW.

  • Holiday Campaign

    New Balance | 2023

    By maintaining a premium lens, we cut through discount-heavy noise with a gifting-led story featuring not just an athlete, but his family — bringing cultural relevance + capturing the spirit of the holiday season. Shot in London with local partners, the campaign supported exceeding the year’s sales goals by teasing upcoming product + moving existing inventory.

  • Back To School Campaign

    New Balance | 2023

    Shot in New York with trusted agency + talent partners, this DTC-first campaign delivered global assets showcasing the brand’s future consumers from infant to university age. By aligning creative with brand strategy, we contributed to a notable increase in North American sales during one of the region’s most commercially active periods.

  • Best B2B Experience

    The Drum Awards | 2022

    Collaboration across teams reimagined New Balance’s global sales platform for a new generation of trade buyers. Together with agency partners, we delivered a digital-first, story-driven experience — a key milestone in the brand’s global go-to-market evolution. The platform won Best B2B Experience at the 2022 Drum Awards.

Let’s make moves.

Book a complimentary 30-minute call to get started.

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